Ep.15/ A Discussion on Black Fatherhood and Adoption with Jason Wiley

 

EP.15/ A Discussion on Black Fatherhood and Adoption with Jason Wiley

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In this episode, Jason Wiley and our host discussed various topics related to maternal health, adoption, and Black fatherhood, including:

  • Why maternal health is a crisis in the United States

  • Common myths about fertility for Black & BIPOC couples

  • The adoption process, including key aspects and challenges faced by Jason and his daughter

  • The need for additional resources to support couples who are considering adoption

  • Advice for listeners who may be in a similar situation

  • Positive experiences during the adoption process and effective advocacy for BIPOC couples

Discussion on fatherhood:

  • Highlights and challenges of being a father, particularly for Black fathers

  • Myths about Black fathers, and how to challenge these misconceptions

  • Why fathers are often overlooked in parenting discussions

Finally, they also touched on the progress being made in addressing maternal and infertility disparities for Black and BIPOC couples, and what gives Jason hope for the future.

Guest Bio:

Jason Wiley is a marketing executive with over extensive experience in brand management, sports, entertainment, and tech industries. Initially starting his career in entertainment marketing, Jason has worked on multi-million- dollar global campaigns and developed strategies to reach millions of consumers. A Chicago native, Jason pursued his professional career by attending the prestigious Wharton School of Business at the University of Pennsylvania.

Upon his graduation, he secured his dream job and began working for Bad Boy Entertainment. Soon after starting at the company, Jason’s hard-work and diligence caught the attention of Mr. Sean ‘Diddy’ Combs, who decided to fast track Jason’s career. After only a year on the job, Jason was promoted to Director of Marketing. In this prominent position, Jason was responsible for creative direction as well as brand development of the artists on the label.

Due to Jason’s hard work, branding and the increased success at Bad Boy Entertainment, Jason was recruited heavily by Jive Records. In 2007, Jason joined Jive as Director of Marketing. Jason worked on a diverse portfolio of projects including Miguel, UGK, Charlie Wilson, Usher, Chris Brown, Pink, Justin Timberlake and more. Also, while at Jive, Jason’s responsibilities increased to include supervising more staff and setting departmental goals for the staff to meet quarterly.

In December of 2010, Jason was asked to return to Bad Boy Entertainment as the Vice President of Marketing. In his new position, Jason was now responsible for the overall branding and direction of the label and its numerous artists. His duties included overseeing a 10 to15-million-dollar budget, develop brand and corporate relationships, enhance the digital department, and oversee the business strategy for the company.

After years of utilizing his skills in the entertainment industry, Jason began to consult and help other companies to build and create successful marketing strategies. Jason helped to build a cutting-edge marketing company, Bridge Agency that focused on creating engaging campaigns through content, experiential marketing, and social media. Bridge Agency’s techniques quickly brought in new clients such as HBO, ESPN, Chef’s Cut Beef Jerky, BET, Sony Entertainment, and others.

In May of 2016, Jason looked to accomplish another professional goal and began an exclusive two-year consultation in the sports industry. He joined the Philadelphia 76ers as the Vice President of Content and Integrated Marketing, while maintaining his partnership at Bridge Agency. Jason was responsible for overseeing content, social, digital, and in-game entertainment for the team. Having lived in Philadelphia during the Allen Iverson era, it was only right that Jason returned and help the Sixers usher in a new legacy of stars.

Now Partner and Chief Strategist for This Is Dope (T.I.D. Agency), Jason is excited to work with a team that is only concerned with putting the client and customer first. T.I.D. Agency is a Brooklyn based, growing Marketing and Public Relations firm that works throughout the United States. With a diverse portfolio of clients that include, AppleTV+, BET, Global Citizen, MGM, Urban One and more, the business works tirelessly to ensure that a pipeline is created to guide more Women and People of Color into the industry. It is exciting for Jason to be a leader at a growing company that is creating compelling campaigns in a variety of industries.

 
 

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Ep.16/ Maternal Vaccines and Disparities with Vaccines Among Pregnant Women with Dr. Annette Regan

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Ep.14/ Body Led Eating As a Pregnant Mom and Teaching Cultural Habits to Your Kids To Develop Healthy Relationship with Food with QTBIPOC Wellness Coach and Dietician, Dalia Kinsey